Monday, 17 October 2016

Me criticize Indian Media





As far as I can see, when I quietly sit and think about the question, an another question popped in my mind. Which profession in India isn't criticized ? When I scratch my head, apart from Indian Army, Navy and Air force, every profession in one way or other is criticized.
While few us might understand that every profession has it's challenges but most of us associate ourselves with one professional field and only notice about the criticism which people made about our profession.
I start with an example. One of my cousin had gone to a Bank as he had some work. The Bank employee was little late and my cousin got a little angry. Fortunately or unfortunately, he landed in bank job. Now, he generally criticizes the customers.
Moving on, I see that people always have a preconceived notion about every profession. Let's say, a government servant takes bribe or a Police Officials are not honest with their work, they generally creates trouble for the common people, Politicians are corrupt, Cricketers only play for money. This preconceived notion is just not about a profession but people are always like that who form their opinion about people from particular gender, region, religion and in your example, profession or any other such divisions.

Strictly speaking on Media, I will highlight few things about media in general and not categorically saying about Indian Media, Media like any other profession is business in true form. The Media works with money and to show news, you need to spend a lot of money to set up everything. Any company has investors and so will a Media company will have. They are backed by funds. Going into details, you will realize that any business relies on one big thing, that is Content. You see television, you have advertisements, you see sports - you have advertisements, you read a magazine - you have advertisements, you go to social media for Facebook - you see advertisements. Now, everything mentioned here can come under one category that is Content. Media, either print or television, is a Content related business. The investors need money as they have invested. Now, when these investors invests so much money, the same media channel cannot show any bad news about the people who are any way related to those people who have invested in the company. Apart from investors, there are many companies who show advertisements, which means that they are source of revenues, channels think on what they should telecast or what they shouldn't. I will give an example. Let's say I'm opening a company in ABCland in India. I'm also investor in a news Channel. I will make sure that no/very few bad news should be shown about that place. That would have a positive impact on my business as people would feel good about the place, population might increase and business will grow. In short, Media should be independent of everything but as Media has turned out into Business Houses, they just do what is in the interest of their company. Knowingly or unknowingly, we are often shown biased news. And since we have varied audience, a view will always be criticized by one section of society, our population is so large that even a small percent may criticize a particular Media section/news, the absolute numbers will be large and always be large.
And yeah, on a lighter note, Indian Media criticizes mostly(we may say it to be raising question in good words) about other professions, let the other professional people criticize the Indian Media to strike that balance. It's not about Media, people in general always complains, always criticizes and never stops. The percentage of good news is always less, the criticism and bad part always stay ahead. I and lot of other people understand that Media too works very hard.But hey, cheer up, every profession is criticized and Indian Media is one of them. :)

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